Whether you are a start-up or an established business, email marketing is the next big thing for your business. If you want to reach out to large numbers of people who are interested in what you have to offer, email marketing is the easiest and most cost effective way to do it.
With just a few clicks, you can share your message with hundreds or even thousands of interested consumers, who would otherwise never know that you exist. When you use email marketing services, they can help you leverage your existing internet presence and increase the number of people who visit your website.
What is email marketing and why should you care
Email marketing is the act of sending out promotional emails to people who have agreed to be on someone’s list. The goal is to share these emails with customers, customers’ friends and family members, and potential customers. Email marketing may be just what your business needs to reach profitability.
Reason 1: Easy Reach
Sending out email marketing campaign is straightforward because you can use services like MailChimp or Constant Contact, which take care of everything for you. These services will alert you when someone opens your email, clicks on your link, or unsubscribes from your mailing list. With email marketing, it only takes seconds to find an interested person!
Reason 2: Cost Effective
Since email marketing services take care of the technical aspects of reaching out to your audience, you don’t have to hire a staff member or spend money on advertising. In fact, email marketing has been proven more effective than other forms of online advertising such as banner ads and keyword-based search engines.
Reason 3: Easy Integration
You can get started with an email marketing service in just a few minutes. All you need is a list of your customers and their email addresses, which you can easily get from companies like Microsoft Outlook or Gmail. You will also want to include the names and email addresses of potential buyers who have not purchased anything yet but might in the future if they receive emails about special offers.
How to get started with your first campaign
To get started with your first campaign, you first need to decide on a mailing list. This can be a list of emails from a purchase order database, a customer spreadsheet, or any email addresses that you have collected so far. You will also need to decide on the content of your email and the date you want to send it out. If you’re new to marketing, some suggestions for topics are sharing industry insights as a business expert, including industry updates as market conditions change, or thanking customers for their business.
Why it’s important to segment your lists
If you’re using email marketing as a channel to communicate your message to your customer base, it’s important to segment your lists in order to get the most out of the resources you have. For instance, if people on your list are receiving newsletters that contain product announcements or company updates, they might not be interested in receiving any communications that are unrelated. On the other hand, people who buy from you online may want to receive promotional offers and discounts, but no other types of messages.
It’s important to make sure that the content of your newsletter is appropriate for each audience segment. What people share with you about themselves when they sign up for promotional emails may surprise you! For example, if someone subscribes online only in order to receive updates about your e-commerce site, they might not want to receive any newsletters that contain company news.
However, you can use the same exact email marketing service provider for both of these types of emails! Segmenting by audience is important in order to make sure that each group gets the information it wants and needs.
The best practices for designing emails that are eye catching and attention grabbing
A well designed email will catch your readers’ attention. This can be done through the use of images, headlines, and graphics. Keep in mind that it is easy to misread or overlook an email simply because you are not expecting it. You may want to consider including a stylistic element that will make it stand out from other emails in your reader’s inbox.
These are some of the best practices for designing eye catching and attention grabbing emails:
• Keep it brief
• Include subheadings
• Make it personal
• Use compelling visuals
• Consider using an image as the entire background of your message