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Kaye Z. Marks's Articles

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Know What to Change and What to Leave the Same You might be getting custom business cards, but that doesn’t mean that every single thing about the card needs to be custom. The Mark of a Quality Brochure No one wants to spend the money you need to design, format, write, and have a batch of commercial printing done for brochures, just to see people never bother to pick them up and read them. A Bird In Hand Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning. Do’s and Don’ts for Effective Advertising There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product. Five Ways to Better Market to Women Although women are not always the shoppers of the house in the 21st century, they still do the majority of consumer spending in America. Every company should know how to target its product to women. Not doing so would be a monumental mistake. How to License an Idea Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great method to be paid for your invention ideas. Keeping a Professional Attitude in Your Career I am a full-time freelance writer, and I take my work very seriously. However, it took a while before I learned how important it is to remain professional, even though my “job” is quite informal. Making Your Business Card Business cards are an essential part of every businessperson’s arsenal. You have to have a business card ready to hand to anyone who might be a potential customer. Ideally, each business card will bring you an extra sale (or ten). However, that will only happen if your business card is effective, and it can only be effective if you make it better than the zillions of others out there. How to Be Unbiased in Brand Planning When it comes to advertising your business, you have to set your personal preferences aside in order to make decisions that are right for your business. Although in some ways your personality is a reflection of your business, you do not want to make it so overwhelming that your advertising campaign fails to bring the results you expect. The Right Way to Build Up your Small Business Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dollar count. There are some universal rules, which apply to all small businesses attempting to maximize their advertising ROI. How to Market Your Breakthrough Products So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now that you have your patent it seems like the hard work is over, right? Wrong. 3 Offline Advertising Techniques That Work Many marketers these days have changed their focus from offline marketing to online marketing. But leaving offline opportunities is a big mistake. Offline marketing strategies are generally more personal, and if you’re more personal with people, they’ll feel like they know you and will be more apt to buy your products or services. How to be Aware of Your Brand’s Performance When any kind of problem comes along, many companies are inclined to gravitate towards the quickest, and often least extensive method of fixing it. The Language of Printing Every kind of business is going to have technical terms. I am sure you know people who are in one industry or another and periodically pull out those terms you have never heard before. The less you have to deal with the inner workings of the industry the less you need to know about it, so not understanding those technical words is not particularly important. How to Break through Your Customer’s Doubts Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services. It may be because of a particular concern on the product that’s preventing your prospective customers to buy from you. Or it may also be that they’re hesitant on how effective it can be to their situation. Breaking Free from Using Clichés Bear with me for a moment, and read the following four lines. Then I will get to the point of this article. Creating Brochures That Speak For You Many times, when potential clients look at your brochure, they do not know you very well. This is their first impression of your company and your products or services. They are looking for information on how you can help them. Therefore, your business brochures should speak for you. Where is Your Marketing Attention Focused? Not every product is meant for everyone. I know many companies are tempted to try to target as many people as possible in order to maximize profits, but they are probably going to get closer to maximizing the cost of marketing than anything else. How to Do Empathetic Designing Let us say you are a designer. Your task is to create the designs for a postcard marketing strategy that is going to involve direct mailing. You consider yourself an expert in the field. You think you know exactly what people want. The Complicated Process of Graphic Design If you think a graphic designer simply sits down, draws up an image on his computer, and emails it right out to whoever they’re working for, there’s a lot more for you to learn. Logos are simple, right? Most of them are very basic, easy to understand designs. How long could they possibly take to make? Using Different Kinds of Promotions and Giveaways Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of “small business” methods are cross promotions and freebies, or giveaways. Let’s take a look at each, along with some pros and cons. Managing Your Costs Even the most simplistic of looking advertisements will have had a lot of thought put into it. The well-done ads, even what appears to be a basic design, are made that way for a very specific reason. Old Wisdom: You Have to Spend Money to Make Money I know it isn’t always the easiest thing to do, especially for a new business. You spend the money to buy/rent a building, and then you buy all your merchandise. After that you hire people to run the store, and you spend money on the marketing, on the supplies, just money on top of money on top of money. Event Planning: Getting All Your Seats Filled Your company decides to hold a big event. You need to get fifty seats filled, hundred, or five hundred. You are given the task of getting those seats full of people, and so you sit down and start to strategize on how you can go about doing it. Sending a Great First Impression to Customers If you are a salesperson, you are always seeking ways to sell more. If you are a businessperson, then you are a salesperson, no matter what your business is. You are selling your product or service, and so you should always be seeking ways to sell more. Anticipation is Your Best Business Buddy If you are starting a business, one of the most effective advertising techniques you can use is what is called “anticipation marketing”. This is the technique of getting customers’ attention without telling them what you are all about. Why Giving Away Stuff Works At this very moment, I have on my desk a small, plastic, yellow slinky. The name Home Depot is written across the side of it in black letters. I received this slinky in the mail a few years ago with a colorfully printed advertisement. The Added Weight of Logos for Businesses Off the top of the head, I am betting almost every person in this country can think of at least one company logo. We live in a society filled with logos. Advertising Your Startup Business Sometimes what creates a long lasting impression in any customer’s mind is not just the product being sold. Watch any commercial, any ad campaign, and a noticeable trend can be seen: they are flashy, funny, eye catching, memorable, and rarely for just the product or service. Making a customer remember you can be one of the most important details with any business, even more so for a fledgling company just getting onto its feet. Building Your Startup Business What is the key to most successful businesses? Marketing. After all, you can have the best product in the world, but if no one hears about it, it is not going to matter. Unfortunately, not everyone can afford to put a 30 second spot on the Super Bowl. That is where commercial color printing comes in to play. How to Market With Suspense the Right Way One of the ways a promotional campaign can become effective is if consumers are actually waiting for your product and service to be launched in the market. This is called “anticipation marketing”. It is building your new product or service to the public by getting them hooked with curiosity. Branding For A Business-Consumer Relationship A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers. Meeting Marketing Campaign Deadlines If someone were to ask you, would you know the difference between urgent and important? Overcoming Buyer Hesitance To Get That Final Sale Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services. It's usually due to a particular concern on the reliability, usability or usefulness and feasibility of purchasing product that’s preventing your prospective customers to finalize a sale. Say What? (Conveying the Proper Message in Marketing) Often, what makes a marketing campaign such as your full color brochures and color flyers effective is the message that is conveyed to your target clients. And it is not just quality message, but the right message that you convey in your advertising flyers. Corporate Branding vs. Personal Branding Personal branding is all about you. It is something that any of us can relate to because it is what other people see as a reflection of our identity and values. Where Does Your Brand Stand? In order for your business to stand out, you need to first look at your present brand positioning. Where you stand in terms of your brand recognition can be your means to boost sales and be ahead of your competition. Your brand positioning is your key in making your business a significant mover in your industry. How To Create Hard Hitting Ads You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That’s right, you heard me. It takes only two seconds to grab your target clients’ attention. Compassionate Designing Designing your marketing materials is all about enhancing that passion, not only to make a superior design, but to serve your clients and users well by creating a design that they really need and demand. With your postcard marketing design, for example, it is all about valuing your users and clients’ experiences and opinions as something useful and helpful in creating your design. Analyzing What Your Design Says About You Design is always part and parcel of what makes your marketing campaign successful. As a graphic designer, half of your task is to make sure that not only do you make it easy for your target audience to understand your message, but to direct them also to your message. Plan Your Marketing Campaign For The Entire Year If you want your marketing campaign to be successful, do not just think one project at a time. In order for you to be effective, plan your marketing campaign for the entire year, not just when you have a need for it. Mistakes to Avoid in Your Advertising Campaign Here are surefire ways to blow your marketing campaign Setting Prices for Design Services If you are looking at hiring a professional designer for your color printing ad for example, or if you are a designer yourself, how would you set the price for the color printing design service rendered? Standard Font Sizes in Business Cards Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use for your content. Break Free from Cliches When doing your marketing tool, do not ever think that clichés can get you the results you expect. This is just one of the biggest hoaxes in marketing. Including clichés in your ad copy is like that, a cliché. Keeping Constant Market Contact to Strengthen your Brand Continuity. Business continuity. Contact continuity. If you look it up, continuity means constant chain of sequence. In marketing, it means continuous chain of your marketing campaign throughout the whole year. How To Get People To Advertise For You How do you get people to advertise for you? With a referral program of course! Now that you have made a sale from a client, this is the best time to ask for a referral. A Misconception About Advertising Everyone knows that in order for your marketing campaign to work, you as a business owner or advertiser should put out there attention-getting ads with either an appealing brand name or an offer that your clients can not resist. Your clients and prospects not only would be riveted to your ad, but they will surely remember it. Review Your Brand’s Performance If you are a marketer and advertiser, you know for a fact that a brand can be your powerful ally when it comes to being successful in the business niche you’re in. Without a powerful brand to represent you to your audience, you would find it very difficult indeed to sustain your business. A strong and relevant brand is your key to being successful in your field. Marketing Internalized Are you a market-driven company, or a sales-kinda firm? Hang on. You are probably thinking, isn’t it the same thing? Aren’t every business’ marketing effort driven by our need to have an increase in our sales and profits? Building an Identity Being successful in your chosen field depends largely on the image you have. If you were able to build an identity that speaks of hard core professionalism and expertise, then you would definitely stay in your business for many years to come.

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